The brand gap pdf download

Brand Keys 2015 Customer Loyalty Engagement Index found that the gap between what consumers expect and what brands deliver is bigger and driven almost entirely by emotional values, such as “is this brand for me?” or “does this brand…

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be published, sold, or otherwise used for profit without the written permission of the author. Page 4. WHAT YOU'LL LEARN: O A modern definition of brand. The campaign used models which had a caption along the lines of ‘a slice of life’. This allowed consumers to gain a good understanding of the brand and the lifestyle that it could offer.

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